Internal links optimum

Perhaps our best-kept secret. Optimal internal linking, at scale. Why? Because it translates to significantly more traffic when your link power is strategically placed where it yields the best returns.

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Internal link optimization is like investing: place the value where it yields the is like investing: best returns

The best way to explain something technical is by using a metaphor.

And as far as we're concerned, investing is THE metaphor for optimizing internal links. Doing this well is the difference between compounded profit and losses:

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    The total assets you invest with: those are the 'external links,' or in other words, the overall quality and quantity of links, citations, mentions, relationships, quotes from other websites to your website, to you, or your employees.

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    Where you link to within your website: those are your purchased shares. It matters where you link to within your website, where you don't, in what manner, and how often.

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    Some shares are less valuable; others are more so: but which shares (pages within your website) are they? And does that remain the same?

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    It's impossible to manually beat the market: unless, of course, Warren Buffett decides to work as an SEO. But for ordinary mortals, tracking an index is almost always the most profitable choice. The same applies to internal link optimization.

We do this entirely automatically by closely observing the market and adapting to it.

How it works

This is a hybrid service. We start with a collaboration with your IT and design teams. The navigation and internal link structure are prepared for investment.

Next, the cleverness of our automation comes into play. Now we can steer towards net results: the best links in the best places.

Step 1: Unlocking everything through at least 3 'routes'

We begin with an important SEO tactic that is often not well-organized on many websites: the internal link structure.

For example, we will create sitemaps. Or make the faceted search system indexable. Perhaps the PDP (Product Detail Page) lifecycle also needs to be sorted out.

Or we come up with other 'routes' that ensure both Google and people have multiple ways, multiple routes to access everything, with as few steps as possible.

Step 2: Automated 'top lists'

Then comes the opportunity for our automation to shine. Link Optimum chooses which links are best placed in the best locations. Why? Net results.

An example of step 2:

Let's say you offer a product with nationwide coverage. People primarily search for that product locally, like 'product + place name.' And you're not dominant enough in the market to rank #1 for all desired search terms. Maybe you're a top-3 player.

There's a good chance that 'product + top 25 largest cities' is what everyone is targeting. After all, those are the biggest places with the most potential.

Which places are the ones you should link to the most? Are provinces or regions within provinces more interesting because everyone is focusing on places? Or just a few major cities with a lot of volume where you can still score enough?

Link Optimum calculates it for you. The result is a list of links. The links you should link to instead of the standard top 25 largest places where everyone is already competing.

The list may include medium-sized cities, large cities, places, regions, and provinces.

Tabel 1: Link toplijst plaatsen voor product X - hypothetisch

Top plaatsen Opmerking
Zuid-Limburg Regio
Venlo Stad middelgroot
Den Haag Stad groot
Landgraaf Grotere gemeente
Friesland Provincie
Roosendaal Stad middelgroot
Rotterdam Stad groot
Heerlen Stad middelgroot
Limburg Provincie
Zeeland Provincie

Wij doen dit volledig automatisch, door vooral goed te kijken naar de markt en daarop in te spelen.

~ Eikhart

Wat levert het op?

We zouden kunnen pronken met cijfers, maar liever laten we anderen aan het woord, die dit product ook daadwerkelijk in actie gezien hebben.

Prijs, investering

Zoals gezegd beslaat Link optimum twee fasen. Per fase hanteren we een daarbij passend prijsmodel:

  1. 1.

    Fase 1: alles ontsluiten via minimaal 3 ‘routes’ → consultancy per uur: dit is een consultancy-traject waarbij we u helpen met de inrichting van uw website.

    We weten nog niet wat er moet gebeuren, wat mogelijk is binnen uw (IT/design) capaciteit en planning, en hoe lang het duurt. Daarom hanteren we voor deze eerste fase onze gebruikelijke consultancy tarieven.

  2. 2.

    Fase 2: geautomatiseerde ‘toplijsten’ → maandelijkse vaste + eenmalige setup fee: deze fase starten we met een pilot, zodat u eerst kunt zien wat de automatisering u oplevert.

De prijssteling van onze consultancy is:

Need some extra support?

Need extra support that the monthly review or fair use support cannot provide? Then we ask for a simple hourly fee, depending on how many hours are needed. Please read more here.

Quick & dirty

Kort maar krachtig: 12-60 uur

137 p/u
+ Ontwikkelde strategische visie op SEO
+ 19+ jaar ervaring met edge-cases en big-sites
+ Uw inhouse SEO-specialisten kunnen inspireren
- On-premise

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Lange(re) termijn

Regelmatige afstemming: 60-120 uur

117 p/u
+ Ontwikkelde strategische visie op SEO
+ 19+ jaar ervaring met edge-cases en big-sites
+ Uw inhouse SEO-specialisten kunnen inspireren
- On-premise

Ad interim

Part-time meewerkend, vanaf 120 uur

107 p/u
+ Ontwikkelde strategische visie op SEO
+ 19+ jaar ervaring met edge-cases en big-sites
+ Uw inhouse SEO-specialisten kunnen inspireren
+ On-premise

En daarop volgend de prijsstelling van fase 2:

Support is always included

We offer fair use support. It's simple: just call us if you have a question, and we'll help the best we can (questions about how well the algorithm is performing are meant for the monthly evaluation of course).

Autopilot

Autopilot + on-demand hulp

397 p/m
+ Per paginatype, per taal. Op schaal.
- Maandelijkse evaluatie en next-steps sessie
- On-demand overleg en tuning van het algoritme

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Checking in

Autopilot + maandelijkse evaluatie

477 p/m
+ Per paginatype, per taal. Op schaal.
+ Maandelijkse evaluatie en next-steps sessie
- On-demand overleg en tuning van het algoritme

Pilot fase

Intensieve samenwerking

497 p/m
+ Per paginatype, per taal. Op schaal.
+ Maandelijkse evaluatie en next-steps sessie
+ Voortdurende tuning van het algoritme

One-time setup fee

In order to create your bespoke machine, we charge a one-time setup fee of 4797,-.

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Sounds interesting?

Then let's make the virtual gap between us a little bit shorter!